洁发棋牌

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            1. 主页 > 新闻 > 洁发棋牌 > 技术讲解 洁发棋牌 招聘启示 Python 大杂烩 HTML教程 DIVCSS教程 IOS教程

              关于如何操作百度竞价的技巧

              chenle | 发布时间: 2017-11-29 11:04

              ZAIYIQIAN,JIHUSHISUOYOUYINGXIAORENDOUHUIXUANZEZUODEYIJIANSHI。DANNAIHECHANPINTONGZHIHUATAIGUOYANZHONG,YUSHI,HENDUOYINGXIAORENYOUXIANGCHULEXINDETUIGUANGFANGSHI—BAPING!

              TONGGUODAJIANDUOGEZHANGHU,CEZHONGBUTONGDELIULIANGJIEGOU,LAIDADAOYIZHONGGUANGFUGAIDEMUDE。

              WULUNSHINAYIJIEDUANDEYONGHU,ZHIYOUSOUSUOJIUHUIKANDAOWODEGUANGGAO,YICIQUYINGXIANGYONGHUDEJUECE。

              洁发棋牌 DANZAIJINXINGDUOQUDAODUOZHANGHUTUIGUANGDETONGSHI,WENTIYEJIUJIEZHONGERLAI。

              我预算XX元,搭建几个账户比较合适?

              我两个账户里的词、策略一样,为什么一个账户效果差,一个账户效果好?

              ……

              洁发棋牌 QISHI,DUOZHANGHUDUOQUDAOTUIGUANGXIAOGUOCHA,DABUFENDOUSHIYINWEICELVEMEIZHIDINGHAO。

              DUOZHANGHUDUOQUDAOTUIGUANG,ZUIRONGYIDAOZHIZIJIYUZIJIJINGZHENG,ZHEIYANGDEHUAFANERHUISHIDEQIFAN。

              洁发棋牌 LAI,TUZIFENXIANGJIGEDUOZHANGHUDAJIANCELVE,RANGNIZAIQIANGZHANSHICHANGDEQIANTI,HAINENGBIMIANZIJIYUZIJIJINGZHENG。

              洁发棋牌 TONGCHANGQINGKUANGXIA,ZAIDAJIANDUOZHANGHUQIAN,WOMENHAIYAOKAOLVYIGECHANPINSHULIANGDEWENTI:

              ▲ 是多产品还是单产品?

              BUTONGCHANPINSHULIANG,ZAIDAJIANDUOZHANGHUCELVESHANGYEHUIYOUSUOBUTONG。

              单产品多账户

              YIBANDUIYUDANCHANPINERYAN,WOMENZAIDAJIANZHANGHUSHIZHIXUFENWEI“DA、ZHONG、XIAO”ZHANGHUJIKE,RANHOUBUTONGZHANGHUJIANCAIQUBUTONGDETUIGUANGCELVE。

              即:不同账户间的词尽量要有区分,且在出价、匹配、创意、页面等设置上要有所不同。

              洁发棋牌 JIASHEWOMENDESHEZHISHIYIYANGDE,NEIBIRANHUIDAOZHIYIGEZHANGHUHUODUOGEZHANGHUZAOCHENGLANGFEI。

              BIRU:WOMENDEYEMIANXIANGTONG,NEIDANGYONGHUDAKAILIANGGESHI,JIUHUIGUANBIQIZHONGYIGEYEMIAN。

              NEIBUTONGZHANGHUJIANDETUIGUANGCELVEYAOZENMESHEZHICAIGENGHELINI?

              YIXIASHIYIXIECANKAOYIJIAN,DAJIAKEGENJUZISHENQINGKUANGJINXINGXIUGAI。

              01大账户

              DAZHANGHUZAITUIGUANGCELVESHANGBAOCHIZHONGLIJIKE。

              JIBUBIGAOJIAQIANGPAIMING,BAZHONGDUOYUSUANLANGFEIZAIPAIMINGSHANG;YEBUBIDIJIAGUANGFAN,BAZHONGDUOYUSUANLANGFEIZAIDIYIXIANGCISHANG。

              ▲ 账户预算:大账户的预算一般为总预算的60%-70%左右,根据自身情况而定

              ▲ 关键词:建议选择第二阶段的词,既不需要花费太多的钱,也会造成太大的浪费

              ▲ 出价:中等即可,建议排名为2-3

              ▲ 匹配方式:短语匹配

              02中账户

              洁发棋牌 ZHONGZHANGHU,YIBANTADETUIGUANGCELVEWEIGAOJIAJINGZHUNMOSHI。TASUOCUNZAIDEMUDEJIUSHIJINKENENGDIQIANGPAIMING,YINLAIJINGZHUNLIULIANG,KUAISUXINGCHENGZHUANHUA。

              ▲ 账户预算:洁发棋牌一般占总预算的20%-30%左右

              ▲ 关键词:尽量选择第三阶段的词及一些有转化的词

              ▲ 出价:高价抢排名

              ▲ 匹配方式:精确匹配

              03小账户

              洁发棋牌 QIANLIANGGEZHANGHUXINGCHENGLEDUIBIGUANXI,NEIWEILEBIMIANHETAMENXINGCHENGJINGZHENG,NEIXIAOZHANGHUDETUIGUANGCELVEZEWEI“GUANGFANCELVE”。

              不会进行大面积的否词、删词,但会不断地换词,换掉那些长期没展现、没点击、没转好的词。

              ▲ 账户预算:一般占总预算的10-20%左右。

              ▲ 关键词:洁发棋牌尽量选择第一阶段的词,以流量基数获胜

              ▲ 出价:低价广泛

              ▲ 匹配方式:广泛匹配

              YISHANGJIUSHIWOMENDUIYUDANZHANGHUDEYIGEZHENGTIDAJIANCELVE。

              QISHIWOMENKEYIKANDAOMEIGEZHANGHUJIANDECELVEDOUBUTONG,WULUNSHIZAICI、CHUJIAHUOPIPEISHANG,ZHEIYANGZUOYIFANGMIANKEYIBIMIANWOMENZIJIYUZIJIJINGZHENG,LINGYIFANGMIANHAIYOULIYONGZIJIDUISHICHANGDEZHANLING。

              洁发棋牌 BIRUZAIDIJIACISHANG,WOMENYOUXIAOZHANGHU;ZAIZHONGJIACISHANG,WOMENYOUDAZHANGHU;ZAIGAOJIACISHANG,WOMENYOUZHONGZHANGHU。

              记住:展现就那么多,当我们把每类词的展现都占了时,其他竞争对手当然也就无路可走。

              多产品多账户

              DUOCHANPINZAIDAJIANZHANGHUSHI,ANZHAOWOMENDANGCHUJIANGDE“ZHANGHUDAJIANWEIDU”LAICHUFAJIKE。

              洁发棋牌 BIRUWOANZHAOCHANPINWEIDU,NEIWOBIANKEFENWEI:ZHONGDIANCHANPIN、FEIZHONGDIANCHANPINJINXINGDAJIAN。

              JIASHEWODECHANPINSHULIANGWEI10。

              洁发棋牌 NEIMEZAIDAJIANSHI,WOHUIDAJIAN5GEZHANGHU:3GETUIZHONGDIANCHANPIN、1GETUIFEIZHONGDIANCHANPIN、1GETUIFEIZHONGDIANCHANPIN。

              ZHEIYANGDEHUA,ZHANGHUHUIYOUYIGEZHUCIZHIFEN:

              ▲ 我的重点账户是哪个?

              ▲ 重点消费账户又是哪个?

              YIMULERAN。

              RANHOUZAIJIEHEWOMENDANCHANPINDUOZHANGHUDETUIGUANGCELVEJINXINGTUIGUANGJIKE。

              但我们要时刻记住:无论是单产品还是多产品,只有是多账户,我们一定要保证账户中的词,无论是在出价、匹配、创意、页面都要有所不同,这样才能真正避免自己和自己竞争。

              DUOZHANGHU,DUIYUHENDUOXIAOGUANGGAOZHUERYANDOUSHIWANGERSHENGWEI,RENWEIZHEISHIDALAOJIWANDESHOUDUAN,WOMENZHEIXIENENGGOUJIAFENGSHENGCUNJIUKEYILE~

              QISHI,ZHEIGEXIANGFAYEMEICUO,DANBUGOUQUANMIAN。

              DUOZHANGHU,GUMINGSIYIJIUSHIWEILEKUAISUQIANGZHANSHICHANGERSHENG,ZHENDUIXIAOGUANGGAOZHUERYANWOMENMEIYOUBIYAOSHIKEZHANLINGSHICHANG,QUEKEYIZAICHANPINWANGJISHICAIQUGAISHOUDUAN。

              ZAIMOUGESHIDUAN,PEIHEDUOZHANGHUCELVE,LAIDADAOJINKENENGHUOQUQUANWANGLIULIANGDEMUDE。

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